A practice needs a website that reflects their vision. This is exactly what we create for Le Punch.
Gilles Van Kerckvoorde and Magalie Ghekiere built Le Punch around a simple idea: cycling, recovery, nutrition and training aren't four separate problems, they're one picture of an athlete's body. We built the website to match, ready before their first client walked through the door.
Who is Le Punch?
Le Punch is a bikefit, kinesitherapy, nutrition and personal training practice in Merelbeke, just outside Gent, for cyclists and athletes who want to take their sport to the next level, and anyone recovering from injury who wants the same level of expertise.
The challenge
There was no old site to fix and no backlog of clients to migrate. Gilles and Magalie were opening a brand new practice and they wanted a website that felt just as considered as the practice itself: scientific, personal and built to attract people from well beyond Merelbeke.
What we've built
Gilles and Magalie brought in Lucas Vermeire to design the site. We built it out on Statamic, from a flexible library of content blocks (hero sections, calls to action, text, tables, video, location and personal profile blocks) that get assembled per page. We chose Statamic specifically because a practice like this needs to keep adding services and staff over time, and a block-based CMS lets that happen without touching a template each time.
Each service gets its own page. Bikefit, kinesitherapie, voedingsadvies and personal training are each treated as a full page, not a paragraph on a shared services list. Gilles and Magalie get individual profile pages too, so visitors meet the people behind the practice, not just a team photo.
Booking is just one click away. The homepage brings all four disciplines together under one clinical, scientific framing, with a location block for Merelbeke and a direct link through to CrossSuite, their booking system. A visitor can go from reading about bikefit to booking an appointment without a detour through a contact form.
Content stays in their hands. Every section is editable as blocks in the CMS, so adding a new service note, a team bio, or another location never needs a developer. That matters most in the first year, when a new practice is still figuring out how it wants to describe itself.
The result
Le Punch launched with a website already in place, not one built to catch up later. Anyone searching for a bikefitter, a kinesitherapist, a personal trainer or nutrition advice near Merelbeke and Gent finds a page built for exactly what they came for. A practice built on combining four disciplines into one approach has a website that reads the same way.
Why this matters
For new practices launching from day one, the website isn't a marketing afterthought, it's part of how the brand exists before a single client walks in. Le Punch shows what that looks like when it's done deliberately: a kinesitherapie or bikefit practice doesn't need a generic template, it needs a site structured the way the practice itself is structured. Vulpo builds these kinds of Statamic websites for clients who want that level of editorial control, alongside the custom Laravel platforms we build for more complex back-office and AI needs.
